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Hudson & Allen Studio - French Commercial Posters

  • Image 1
Price:
$7.00
SKU:
HAA - 9918
Quantity:


Product Description

1/35th scale

The printed ad made its appearance by the late 1400s and in less than 100 years became the common means for tradesmen to announce their services and exhibits. These ads were distributed by hand until someone awoke to the bright idea of pasting them on the posts that lined the streets to protect pedestrians from carriages - hence the word “poster." As paving and street conditions improved, these posters moved to walls and fences and grew in size. By 1810 the power printing press replaced the hand-operated press and by the 1850s ad sheets could be printed at rates up to 10,000 copies per hour.

The poster as we know it made its first appearances in the 1860s and 70s. Printed at first in black and white and then increasingly in color on large-sized paper, they advertised musical and theatrical performances and goods for sale. Although many examples include images, most of them were complex and text laden. By the 1890s designers had learned the power of simple, seductive and colorful designs that could be taken in quickly by the passing crowds in the hustle and bustle of urban society. France was the leader in this modern style, with many of them becoming classics which are collected to this day.

Many military modelers build dioramas that include city and village buildings and will find Hudson & Allen Studio’s #9918 French Commercial Posters very useful. Even during wartime life must go on and photos of cities during this period still include advertising for products and services. These posters can be used in combination with wartime propaganda posters and proclamations found on our #9921 French/Low Countries Home Front Posters. Layering proclamations or recruiting posters over weathered commercial posters helps establish a time period for your settings.

The selection includes posters offering a variety of products that would have been available in the 1930s and 1940s, and includes cookies, butter, coffee, mineral waters and, of course, liquor and cigarettes. There has been a need for this kind of products for some time to add more realism to miniature environments.


MODELING TIPS: Your Hudson & Allen posters should be removed from the sheet by cutting with a sharp modeling knife and a straight edge. As always, please use caution when using sharp instruments. Most posters were applied to walls and fences and were exposed to the elements resulting in discoloration and damage over time. Examination of photographs show that new posters were often applied directly over older posters, announcements, and even signs painted directly on walls.

It is suggested that the attachment and weathering of posters in the following ways: Try soaking a few of the images in strong tea to discolor and age them. More damage from the elements can be simulated by very lightly sanding the back surface with #400 wet and dry abrasive paper as found in hardware stores. Hold it firmly on a flat surface and sand the edges or the entire surface until the desired effect is achieved. Try this on the printed side for more advanced damage.

It is suggested to use ordinary white glue, slightly thinned with water and a drop of liquid soap to attach them. An effective way to have the surface that they are applied to show through is to soak them in the solution and then apply pressure to the surface of the poster with a soft cloth or sponge. to make the image snuggle down into the surface. This is very effective on brick walls. Further effects can be achieved with pastels, or extra fine ink pens to add weathering and graffiti.


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